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Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as , conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.Ramsborg, G.C.; B Miller, D Breiter, BJ Reed & A Rushing (eds), Professional meeting management: Comprehensive strategies for meetings, conventions and events, 2008, 5th ed, Kendall/Hunt Publishing, Dubuque, Iowa.
The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. Many industries, celebrities, charitable organizations, and interest groups hold events in order to market their label, build business relationships, raise money, or celebrate achievement.
The process of planning and coordinating the event is usually referred to as event planning and which can include , scheduling, site selection, acquiring necessary License, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third-party vendors, and emergency plans. Each event is different in its nature so process of planning and execution of each event differs on basis of the type of event.
The event manager is the person who plans and executes the event, taking responsibility for the creative, technical, and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service.
Due to the complexities involved, the extensive body of knowledge required, and the rapidly changing environment, event management is frequently cited as one of the most stressful career paths, in line next to .
Event managers may also use traditional news media in order to target their audience, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.
Events present substantial liability risk to organizers and venues. Consequently, most venues require the organizers to obtain blanket or event-specific general liability insurance of an amount not less than $1,000,000 per occurrence and $2,000,000 aggregate, which is the industry standard.
Corporate event managers book event venues to host corporate meetings, , networking events, Trade fair, product launches, team-building retreats or training sessions in a more tailored environment.
A recent trend in event technology is the use of Conference app. This technology is advancing and allowing event professionals to simplify and manage intricate and simple events more effectively. Mobile apps have a range of uses. They can be used to hold relatively static information such as the agenda, speaker biographies, and general FAQs. They can also encourage audience participation and engagement through interactive tools such as live voting/polling, submitting questions to speakers during Q&A, or building live interactive "word clouds". Mobile event apps can also be used by event organizers as a means of communication. The mobile apps help to make a better overall outcome of events and also help to remove a lot of a tedious work from event organizers. Organizers can communicate with participants through the use of alerts, notifications, and push messages. They can also be used to collect feedback from the participants through the use of surveys in app. Some mobile event apps can help participants to engage with each other, with sponsors, and with the organizers with built-in networking functionality.
The University of Central Florida's Rosen College of Hospitality Management offered the first ever Bachelor of Science degree in Event Management beginning in 2006. The program leverages core training in both hospitality, covering lodging operations, tourism, guest services, accounting, and marketing as well as event management, including sales, promotion, technology, design, risk management, and catering with electives available for specific interests, such as Cruise ship, Nightclub, wine, or Trade fair. Other degree programs that do not offer a full degree usually offer concentrations, such as New York University, which offers a Bachelor of Science degree in Hotel and Tourism Management with a concentration in event management. The University of Florida offers a similar program as well.
Because of the limited number of undergraduate degree programs available, it is not uncommon for event managers to earn their degrees in business administration, marketing, or public relations. To supplement their candidacy, persons interested in event management typically earn one or more certifications which offer specialization into particular fields. Certifications available include:
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